Why is technical SEO important?
Technical SEO is important because search engines can only rank pages they can reach, render and trust. Content and links can’t help a page that is blocked, duplicated, broken or too slow to load.
Why is Google not indexing my website?
Google usually skips pages because it can’t crawl them, a noindex tag or robots.txt rule blocks them, they duplicate another URL, or they load too slowly to render properly. Most technical SEO issues fall into a few groups, and each has a specific fix.
Pages “crawled” or “discovered” but not indexed
FixFix thin and duplicate pages, add internal links and request indexing for the pages that matter.
Blocked by robots.txt or noindex
FixCorrect robots.txt rules and meta robots tags so Googlebot can reach and index every key page.
Duplicate URLs and wrong canonicals
FixSelf-referencing canonical tags, parameter handling and one clean version of every page.
Broken links, 404s and redirect chains
FixBroken links fixed, chains and loops collapsed into single 301 redirects.
Slow pages and poor Core Web Vitals
FixLCP, INP and CLS improved on real templates, with lighter images, code and fonts.
Rankings dropped after a redesign or migration
FixRedirect mapping, URL recovery and a migration audit to win back lost traffic.
Which websites need technical SEO?
Every website needs a sound technical foundation, but some have far more to fix. We provide technical SEO services for:
Business websites
Company and service websites that aren’t indexed properly or have slipped in Google rankings.
Redesigns and migrations
New websites, domain changes and platform moves that need redirects mapped so rankings aren’t lost.
JavaScript websites
React and Next.js sites where content must be rendered and indexed correctly by Google.
WordPress websites
Plugin bloat, duplicate archives and slow themes. Need a WordPress-wide fix?
WordPress SEO services →Ecommerce stores
Faceted navigation, pagination and product variants creating duplicate URLs.
Ecommerce SEO services →B2B and large websites
Large catalogues where crawl budget, architecture and internal linking decide what gets indexed.
B2B SEO services →What is included in technical SEO?
Technical SEO includes crawlability, indexing, XML sitemaps, robots.txt, canonical tags, site architecture, internal linking, URL structure, redirects, Core Web Vitals, mobile SEO, HTTPS, structured data and JavaScript rendering. Every Reigrow technical SEO engagement covers:
Crawlability & indexing
Every URL checked for status codes, crawler access and index coverage in Google Search Console.
XML sitemap & robots.txt
Clean sitemaps of indexable pages and robots.txt rules that guide, not block, search engine crawlers.
Canonicals & duplicate content
Self-referencing canonical tags and parameter handling, so Google indexes one version of each page.
Site architecture & internal links
A shallow page hierarchy, logical URL structure and internal links that leave no orphan pages.
Redirects & broken links
301 redirects mapped, chains and loops removed, and 404 errors fixed or redirected.
Core Web Vitals & page speed
LCP, INP and CLS fixed on real templates, not just the home page.
Mobile SEO & HTTPS
Mobile-first indexing checks, responsive layouts, SSL and mixed-content fixes.
Structured data
Organization, Service, Product, Article and BreadcrumbList schema in JSON-LD, validated in the Rich Results Test.
JavaScript SEO & migrations
Rendering checks for JavaScript sites and SEO-safe migrations with full redirect maps.
Need something more specific?
SEO audit On-page SEO WordPress SEO Ecommerce SEO SEO services for businesses SEO content strategyHow do our technical SEO services work?
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01
Crawl & audit
A full technical crawl, Search Console review and Core Web Vitals test of your website.
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02
Prioritise
Every issue ranked by its impact on crawling, indexing and rankings, with a fix plan you approve.
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03
Fix in the code
Our developers implement fixes in WordPress, Shopify or custom code, tested on staging first.
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04
Validate
Changes confirmed in Search Console, PageSpeed Insights and the Rich Results Test.
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05
Monitor
Ongoing checks catch new crawl errors, broken links and speed regressions as the site grows.
How much does technical SEO cost?
The cost of technical SEO depends on the size of the website, the platform it runs on and how many issues the audit finds. A 20-page business website needs far less work than an ecommerce store with thousands of URLs. We give one fixed quote for the audit and fixes, with optional monthly monitoring afterwards.
Is a technical SEO audit worth it? Yes, if your pages aren’t indexed, rankings have dropped or you are planning a redesign. An audit shows exactly what is holding the site back and which fixes will matter most.
What decides the cost
- Website size
- Biggest factor
- The number of URLs to crawl, from a small business site to a large catalogue.
- Platform
- Affects fix time
- WordPress, Shopify, WooCommerce, JavaScript frameworks or custom code.
- Issues found
- Fixed quote
- Indexing, speed, redirects and schema work identified in the audit.
- Migration or monitoring
- Optional
- Redirect mapping for a redesign, or ongoing monthly checks.
Work that’s live right now.
Technical SEO services in Coimbatore, Tamil Nadu and across India
We work in person with businesses in Coimbatore and Tiruppur, and fix technical SEO for websites across Tamil Nadu and India remotely, with every change shared on staging and confirmed in Search Console.
