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Business marketing · 10 guides

Business Marketing Guides.
Marketing strategies that bring in customers.

Business marketing guides explain practical marketing strategies that help businesses attract customers, generate leads and grow. These business marketing resources cover digital marketing for small and B2B businesses, getting more enquiries, WhatsApp, Google Ads versus SEO, landing pages, reviews, marketing funnels, budgets and tracking where leads come from.

Written by the Reigrow Solutions team · Part of Resources · Updated

More enquiries WhatsApp for business Google Ads vs SEO Landing pages Google reviews Enquiry tracking GA4 events UTM tags
01

How do you get more enquiries from your website?

Make the next step obvious and easy on every page: a clear headline saying what you do and for whom, proof close to the call to action, and several ways to get in touch, a short form, click-to-call and WhatsApp. Fewer form fields usually means more enquiries.

Key points
  • Say what you do, for whom and where, in the first screen.
  • Put reviews and results next to the call to action.
  • Offer form, phone and WhatsApp, let visitors choose.
  • Ask only for the details you truly need.
  • Reply fast: speed of response wins many enquiries.
02

How should a business use WhatsApp for enquiries?

Use the WhatsApp Business app or API with a verified business profile, add click-to-chat links with a pre-filled message to your website, and set up quick replies and away messages. Only message customers who have contacted you or opted in.

Key points
  • Complete your business profile: hours, address, catalogue.
  • Add click-to-chat buttons with a pre-filled message.
  • Use quick replies for common questions.
  • Set an away message with your response time.
  • Never add people to broadcast lists without consent.
03

Google Ads or SEO, which should you start with?

Start with Google Ads when you need enquiries this month or want to test which services and messages convert. Invest in SEO for lower-cost enquiries that keep coming over time. Most growing businesses run both, using ad data to guide SEO priorities.

Key points
  • Ads: immediate traffic, stops when the budget stops.
  • SEO: slower start, compounding results, falling cost per lead.
  • Use ads to test which keywords actually convert.
  • Send ads to focused landing pages, not your home page.
  • Track cost per enquiry for both, not just clicks.
04

What makes a landing page convert?

A converting landing page has one goal, a headline that matches the ad or search that brought the visitor, clear benefits, proof, and a single, repeated call to action. Remove navigation and anything else that distracts from that one action.

Key points
  • One page, one goal, one call to action.
  • Match the headline to the ad’s promise.
  • Show proof, reviews, logos, results, early.
  • Keep it fast; slow pages waste ad spend.
  • Test one change at a time and measure the result.
05

How do you get more Google reviews?

Ask every satisfied customer at the right moment, just after a successful job, and make it easy with a direct review link or QR code. Google’s policies prohibit offering incentives for reviews and selectively asking only happy customers, so ask everyone the same way.

Key points
  • Get your direct review link from your Business Profile.
  • Ask in person, then follow up on WhatsApp or SMS.
  • Never offer discounts or gifts in exchange for reviews.
  • Reply to every review within a few days.
  • Mention reviews on your website near the call to action.
06

How do you track where your enquiries come from?

Set up Google Analytics 4 with conversion events for form submissions, calls and WhatsApp clicks, add UTM tags to links in ads, emails and social posts, and connect Google Search Console. Then you can see which channels and pages actually bring in customers.

Key points
  • Track form submits, click-to-call and WhatsApp clicks as events.
  • Use UTM parameters on every campaign link.
  • Link Search Console and Google Ads to Analytics.
  • Ask new customers how they found you, and record it.
  • Review the numbers monthly and move budget to what works.
07

What is the best marketing strategy for a small business?

For most small businesses, the best strategy starts with being easy to find and easy to trust: a fast website, a complete Google Business Profile, genuine reviews and a clear way to enquire. Then add one or two channels where your customers already spend time, and measure every enquiry.

Key points
  • Fix the basics first: website, Google Business Profile and reviews.
  • Choose channels your customers actually use.
  • Make enquiring easy with WhatsApp, calls and short forms.
  • Track where every enquiry comes from.
  • Double down on what works; drop what doesn’t.
08

What is a marketing funnel?

A marketing funnel is the path a customer takes from first hearing about your business to buying: awareness, consideration, decision and, ideally, loyalty. Each stage needs different content, from helpful guides that attract attention to proof and offers that win the decision.

Key points
  • Awareness: content, search and social that get you discovered.
  • Consideration: comparisons, case studies and reviews.
  • Decision: clear pricing, guarantees and an easy next step.
  • Retention: follow-ups, offers and referrals.
  • Measure where people drop out, and fix that stage first.
09

How much should a business spend on marketing?

There is no single figure, but many small and growing businesses spend a modest, fixed share of revenue on marketing and adjust it based on results. Start with the basics that keep paying back, such as your website, SEO and reviews, then test paid channels with a budget you can measure.

Key points
  • Set a monthly budget you can sustain for at least six months.
  • Invest first in assets you own: website, content and reviews.
  • Test paid ads with clear goals and tracking.
  • Calculate cost per enquiry for every channel.
  • Move budget towards the channels with the lowest cost per customer.
010

How can a B2B company generate leads online?

B2B companies generate leads online by ranking for the product, specification and supplier searches buyers use, publishing content that answers technical questions, showing proof such as certifications and case studies, and making it easy to request a quote. LinkedIn and email nurture longer sales cycles.

Key points
  • Build product and capability pages with real specifications.
  • Target “manufacturer in” and “supplier of” searches.
  • Publish case studies and technical guides.
  • Use short RFQ forms routed straight to sales.
  • Track which searches and pages produce qualified leads.
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